The Rise of the India OTT Market: Opportunities and Challenges

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2026-01-28 09:24:37 -

The competitive distribution of viewership and subscription revenue in India is characterized by a unique interplay between global conglomerates and aggressive local players. When examining the India OTT Market Share, it is evident that a few dominant platforms command the majority of the audience's attention, yet the market remains highly fragmented due to the linguistic diversity of the...

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