Arc Raiders has quickly turned into one of the biggest success stories in the shooter space, blowing past 12 million copies sold across PC, PS5, and Xbox Series X|S just a few months after its late October 2025 launch. For a brand-new IP, those numbers are hard to ignore. Analysts pointed to a massive surge over the early January 2026 weekend, with daily active players peaking in the millions thanks to holiday sales and the momentum from the Cold Snap update ARC Raiders Coins.

To mark the milestone, Embark Studios rolled out a free reward for everyone who logs in: a gold hammer cosmetic that's available straight from the in-game store for a limited time. It's not tied to any purchase or grind, just a straight claim-and-go item. The hammer comes with flashy effects, custom animations, and that over-the-top shine players love to show off back in Speranza. It's a small celebration, but one that landed well with the community.

The timing of Arc Raiders' success is interesting, especially with how crowded the multiplayer shooter genre is right now. While many games chase free-to-play models and aggressive monetization, Arc Raiders stuck to a clean $40 price point and focused on delivering a solid experience from day one. Tight gunplay, tense extraction runs, and cooperative raids into Buried City helped it stand out, and the holiday discount gave it just enough of a push to keep player numbers climbing rather than fading after launch.

The gold hammer itself is very on-brand for the game. It's purely cosmetic, but detailed enough to feel special, with glowing accents and a heavy swing animation that looks brutal when smashing ARC enemies. Claiming it is simple: log in, head to the armory terminal in Speranza, and it's yours. Because it's account-bound, it avoids any trading or economy issues, and it fits nicely alongside other event rewards players have already picked up.

Beyond the freebie, the bigger story is what Arc Raiders represents. It showed that premium multiplayer games can still thrive if they respect players' time and money. Runs are short enough to feel manageable, progression feels meaningful without being exhausting, and the world itself pulls players in through atmosphere rather than endless checklists. That balance helped it retain players well past launch, something a lot of shooters struggle with buy ARC Raiders Coins.

At its core, Arc Raiders' success feels earned. Instead of locking celebrations behind paywalls, Embark chose to give something back, even if it's just a flashy piece of gear. Hitting 12 million players puts the game firmly on the map for 2026, and moments like this help explain why Buried City is still packed with raiders willing to risk it all on one more run.