Solo Travel Market Summary

The global solo travel market size was estimated at USD 482.34 billion in 2024 and is projected to reach USD 1.07 trillion by 2030, growing at a CAGR of 14.3% from 2025 to 2030. Solo travel continues to gain momentum as individuals increasingly prioritize personal interests, autonomy, and the freedom to create their own itineraries rather than conforming to group plans. This shift reflects a broader cultural trend toward self-expression and meaningful, individualized experiences.

In the post-pandemic era, travelers have become more comfortable with independence and solitude, encouraging them to explore destinations that align with their personal preferences. Solo trips provide opportunities for self-discovery, rejuvenation, and the pursuit of unique hobbies or adventures without the need for compromise. Furthermore, ongoing advancements in travel planning and service design, including flexible dining options, tailored activities, and personalized accommodation features, are enhancing the overall experience for solo travelers. These developments make solo journeys more accessible, enjoyable, and appealing to a wider audience.

Key Market Trends & Insights

• Europe dominated the solo travel market in 2024, capturing a share of 37.4%. This strong position is supported by the region’s diverse cultural attractions, efficient transportation networks, and a high level of safety and accessibility, all of which make it an ideal destination for individuals traveling alone. Travelers are drawn to Europe’s mix of urban exploration, historical sites, and scenic landscapes, allowing solo visitors to customize their itineraries with ease.
• In the U.S., the solo travel market is projected to grow at a CAGR of 12.5% from 2025 to 2030. This growth is driven by rising interest in independent travel among younger demographics, increasing workplace flexibility, and expanding tourism services tailored to solo adventurers. Enhanced digital tools, such as mobile travel platforms and personalized recommendation engines, are also making it easier for individuals to plan and manage trips on their own.
• By travel type, solo leisure and vacation travel accounted for a 31.2% revenue share of the overall solo travel industry in 2024. This segment reflects the growing demand for relaxation-oriented and experience-driven journeys where individuals can unwind, explore, and engage in activities that reflect their personal interests. Many travelers now prefer solo leisure trips to gain freedom, rejuvenation, and more meaningful cultural immersion.
• By traveler type, domestic solo travelers held a revenue share of over 64% in 2024, indicating that many individuals prefer exploring destinations within their own country due to familiarity, convenience, and lower travel risks. Domestic tourism continues to expand as travelers seek short getaways, spontaneous trips, and budget-friendly options without the complexities of international travel.
• By gender, female solo travelers accounted for a revenue share of 54.4% of the solo travel industry in 2024. Increasing confidence, improved safety measures, and growing access to travel resources designed specifically for women have contributed to this trend. Female travelers are increasingly embracing solo journeys as a means of empowerment, self-expression, and personal growth.

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Market Size & Forecast

• 2024 Market Size: USD 482.34 Billion
• 2030 Projected Market Size: USD 1.07 Trillion
• CAGR (2025-2030): 14.3%
• Europe: Largest market in 2024

Key Companies & Market Share Insights

The solo travel market is fragmented primarily due to the presence of several globally recognized players as well as regional players. Some prominent companies in this market are G Adventures Inc., Contiki Holidays Limited, Trafalgar, Flash Pack Ltd., EF Education First Ltd. (EF Go Ahead Tours), and others.

• Intrepid Travel Pty Ltd. is a globally recognized adventure travel company that offers small-group tours that emphasize authentic, responsible, and immersive travel experiences. With operations in over 100 countries, the company is committed to sustainable tourism and has been a certified B Corporation since 2018, ensuring its business practices benefit both people and the environment. Intrepid caters extensively to individual travelers, with more than half of its customers choosing to travel alone.
• G Adventures Inc. is an adventure travel company based in Toronto, Canada. It specializes in small-group tours that promote sustainable and immersive travel experiences. Operating in over 100 countries, the company focuses on responsible tourism, working closely with local communities to ensure that travel has a positive impact. G Adventures prioritizes authentic cultural encounters and environmentally conscious practices, aiming to provide travelers with meaningful and transformative experiences while supporting local economies.

Key Players

• Intrepid Travel Pty Ltd.
• WeRoad S.r.l.
• G Adventures Inc.
• Contiki Holidays Limited
• Flash Pack Ltd.
• EF Education First Ltd. (EF Go Ahead Tours)
• Solos Holidays Ltd
• Austin Adventures
• Exodus Travels Limited

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Conclusion

The solo travel market is poised for sustained growth as travelers continue to seek personalized, flexible, and meaningful experiences. Rising comfort with independent exploration, coupled with modern travel services designed to accommodate individual needs, is reshaping how people plan and enjoy their journeys. With strong regional demand, especially in Europe and the U.S., and increasing participation across various traveler demographics, the market is expected to expand steadily over the coming years. As solo travel becomes more mainstream, enhanced safety measures, digital tools, and tailored offerings will further strengthen its appeal, positioning the segment as a significant contributor to the global tourism landscape.