Ostomy Care And Accessories Market Summary

The global ostomy care and accessories market size was estimated at USD 3,872.5 million in 2024 and is projected to reach USD 5,309.3 million by 2030, growing at a CAGR of 5.5% from 2025 to 2030. The demand for ostomy care and accessories is anticipated to increase owing to a rise in the number of patients suffering from urological diseases such as bladder cancer and colorectal cancer, an increase in the number of ostomy surgeries being performed worldwide, and continuous technological advancements that improve product efficiency, comfort, and usability for patients.

According to the data published by Nebraska Medicine in December 2024, about 725,000 to 1 million individuals in the U.S. have a permanent or temporary ostomy, and nearly 100,000 ostomy surgeries are conducted every year. This large patient pool highlights the growing need for reliable ostomy care solutions. In addition, the steadily rising geriatric population base, which is more prone to conditions requiring ostomies, is further expected to drive the demand for ostomy care and accessories over the forecast period.

Key Market Trends & Insights

• Europe accounted for the largest ostomy care and accessories market share of 47.22% in 2024, supported by advanced healthcare infrastructure, early adoption of innovative ostomy technologies, and a higher incidence of chronic diseases that often require ostomy procedures.
• The UK ostomy care and accessories market held the highest share in 2024, largely due to strong awareness programs, well-established medical reimbursement systems, and an increasing focus on improving patient quality of life through better care products.
• By product, the ostomy bags segment dominated with a market share of around 84.39% in 2024, as these products are essential for daily use and are available in a wide variety of types designed to meet diverse patient needs, such as one-piece and two-piece systems with enhanced comfort features.
• By application, the colostomy segment dominated the market with a share of 44.92% in 2024, driven by the high prevalence of colorectal cancer and other bowel-related conditions that often require surgical diversion.
• By end use, home care settings held the largest market share of 46.31% in 2024 and are expected to grow at the fastest CAGR over the forecast period, supported by the increasing preference of patients for home-based care, improvements in product ease-of-use, and a growing emphasis on independent post-surgery management.

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Market Size & Forecast

• 2024 Market Size: USD 3,872.5 Million
• 2030 Projected Market Size: 5,309.3 Million
• CAGR (2025-2030): 5.5%
• Europe: Largest market in 2024

Key Companies & Market Share Insights

The competitors in the market are either launching new product lines or adding more features to their existing products to gain a larger share of the market. Major players in the market are frequently incorporating technologies that can meet specific requirements of patients which further drive the market growth in the near future. For instance, in June 2022, Premier Ostomy and Hollister Incorporated signed a contract. With the new collaboration, Premier members will have access to the whole line of Hollister Ostomy products, including its ceramide-infused CeraPlus skin barriers, designed to shield the skin from dryness and preserve peristomal skin health.

Key Players

• Coloplast
• ConvaTec Inc.
• Salts Healthcare
• Hollister Incorporated
• Braun SE
• Marlen Manufacturing & Development Company
• Nu-Hope Laboratories, Inc.
• Safe n' Simple
• Schena Ostomy Technologies, Inc.
• Casex
• Eakin
• ALCARE Co., Ltd.
• Welland Medical Limited
• Prowess Care
• Cymed
• Torbot Group, Inc.
• Batel Plus Corporation
• Ostique Limited
• HARTMANN South Africa
• Others

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Conclusion

The ostomy care and accessories market is expected to experience sustained growth as the number of patients requiring ostomy procedures continues to rise globally. Increasing cases of urological and colorectal diseases, combined with advancements in medical technology, are improving the quality, comfort, and usability of ostomy products. Europe, particularly the UK, remains a dominant regional contributor due to strong healthcare systems and higher awareness levels. Product segments such as ostomy bags and home care settings will continue to lead the market because of their essential role in daily patient care. Overall, the market outlook remains positive and steadily expanding.