Anti-aging Supplements Market Summary

The global anti-aging supplements market size was estimated at USD 4.47 billion in 2024 and is anticipated to reach USD 6.99 billion by 2030, growing at a CAGR of 7.89% from 2025 to 2030. The market for anti-aging supplements has grown significantly owing to increasing consumer awareness about health and wellness, a rising elderly population, advancements in nutraceutical science, and the growing preference for natural and organic ingredients. Consumers are actively seeking products that support longevity, improve vitality, and enhance overall appearance, driving consistent demand for supplements formulated to reduce visible aging and promote long-term health benefits.

With the global population rapidly aging, there is a growing concern among individuals about maintaining youthfulness, physical strength, and good general health. This has led to heightened interest in products that can slow down aging or mitigate its physical effects, such as wrinkles, reduced energy levels, and declining bone or muscle density. The World Health Organization projects that 17% of the world's population will be 60 years of age or older by 2030. By 2020, there will be a substantial increase in this percentage, from the current 1 billion senior people to 1.4 billion. Furthermore, by 2050, the global population aged 60 years or older is expected to reach 2.1 billion, marking a projected doubling from the current figure, and the number of individuals aged 80 years is anticipated to triple between 2020 and 2050, reaching an estimated 426 million. These demographic shifts significantly influence market demand.

Key Market Trends & Insights

• North America anti-aging supplements industry held the largest global market share of 35.55% in 2024, driven by high consumer spending, strong awareness of preventive health, and the widespread availability of premium nutraceutical products.
• The anti-aging supplements industry in the U.S. is expected to grow over the forecast period due to the expanding aging population and increasing focus on healthy aging practices among adults.
• Based on ingredients, the collagen segment dominated the market with a share of 31.39% in 2024. Collagen supplements are widely used to support skin elasticity, joint health, and overall structural integrity.
• Based on application, the hair, skin, and nail care segment dominated the market with a revenue share of 39.94% in 2024, reflecting strong consumer interest in beauty-focused nutritional products.
• Based on formulation, the capsule segment dominated the market in 2024 with a share of 36.16%, attributed to its ease of consumption, precise dosage, and wide availability across retail channels.

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Market Size & Forecast

• 2024 Market Size: USD 4.47 Billion
• 2030 Projected Market Size: USD 6.99 Billion
• CAGR (2025-2030): 7.89%
• North America: Largest market in 2024
• Asia Pacific: Fastest growing market

Key Companies & Market Share Insights

The market players operating in the global anti-aging supplements industry are adopting product approval to increase the reach of their products in the market and improve the availability of their products in diverse geographical areas, along with expansion as a strategy to enhance production/research activities. With increasing demand fueled by aging populations and growing health consciousness, these market players continue to innovate and expand their product offerings to capitalize on the expanding market opportunities.

Key Players

• Shaklee Corporation
• Decode Age
• GNC Holdings, LLC
• Life Extension.
• Nu Skin Enterprises
• Nutrova
• Cureveda
• ChromaDex, Inc.
• Oziva

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Conclusion

The global anti-aging supplements market is set for steady growth as consumers increasingly prioritize long-term wellness, appearance enhancement, and proactive health management. A rapidly aging global population, combined with rising awareness of preventive nutrition, continues to fuel strong demand for scientifically backed supplements. With North America leading the market and collagen emerging as a key ingredient, manufacturers are focusing on innovative formulations that deliver visible and measurable results. The dominance of hair, skin, and nail care applications highlights the growing beauty-from-within trend. As adoption expands across all age groups, anti-aging supplements will play an increasingly important role in supporting healthy aging worldwide.