Education Technology Market Summary

The global education technology market size was estimated at USD 163.49 billion in 2024 and is projected to reach USD 348.41 billion by 2030, growing at a CAGR of 13.3% from 2025 to 2030. The increasing demand for personalized learning solutions, along with the adoption of modern pedagogical techniques supported by AI and data analytics, continues to be a major driver of market expansion. These technologies enable adaptive learning pathways, real-time performance evaluation, and tailored educational experiences, improving learning outcomes across diverse student groups.

In addition, technological advancements combined with expanded access to high-speed internet have made education technology tools more widely available. This has substantially enhanced their adoption across schools, colleges, universities, and professional training environments. The rising emphasis on lifelong learning and continuous skill development has further broadened the market, increasing participation from adult learners, working professionals, and corporates seeking flexible and efficient training solutions.

Key Market Trends & Insights

• North America dominated the education technology market with the largest revenue share of 35.62% in 2024, supported by strong digital infrastructure, high investment levels, and early integration of advanced learning platforms.
• The education technology market in the U.S. is expected to grow at a significant CAGR during the forecast period due to increasing institutional adoption, expanding EdTech start-up activity, and strong demand for hybrid learning models.
• Based on sector, the K-12 EdTech segment led the market with the largest revenue share of 39.40% in 2024, driven by the rapid adoption of digital classroom tools and interactive learning platforms by schools.
• Based on end use, the business segment accounted for the largest market revenue share in 2024, attributed to the rising need for employee training, upskilling programs, and digital workforce development solutions.
• Based on deployment, the on-premises segment accounted for the largest market revenue share in 2024, as organizations continue to prefer enhanced control, security, and customization of learning systems.

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Market Size & Forecast

• 2024 Market Size: USD 163.49 Billion
• 2030 Projected Market Size: USD 348.41 Billion
• CAGR (2025-2030): 13.3%
• North America: Largest market in 2024
• Asia Pacific: Fastest growing market

Key Companies & Market Share Insights

Key education technology companies include BYJU'S, Coursera Inc., Microsoft, Udacity, Inc., and Google LLC.

• Coursera Inc. is a global online learning platform that collaborates with universities and companies to offer online courses, certifications, and degree programs. The company provides educational opportunities such as hands-on projects, job-ready certificates, and online degrees, serving individual learners, businesses, universities, and government organizations. Coursera's platform includes recorded video lectures, video quizzes, auto-graded assignments, and community discussion forums, making it a comprehensive resource for those seeking flexible and accessible education.
• Udacity, Inc. is a private online education company focused on providing vocational training in areas like data science, artificial intelligence, and cybersecurity. It offers nanodegrees, which are specialized, project-based courses designed to equip learners with practical skills for in-demand jobs. Udacity partners with leading technology companies to ensure its programs are relevant to current industry needs, providing learners with real-world projects and mentorship opportunities. This approach helps learners develop skills that are directly applicable in the workforce.

Key Players

• BYJU'S
• Blackboard Inc.
• Chegg, Inc.
• Coursera Inc.
• Edutech
• edX LLC
• Google LLC
• Instructure, Inc.
• Microsoft
• Udacity, Inc.
• upGrad Education Private Limited

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Conclusion

The education technology market is set to grow considerably as digital learning becomes an essential part of both academic and professional environments. The rising interest in personalized learning, increasing availability of advanced tools, and expanding demand from institutions and businesses are shaping a strong future for the sector. With ongoing innovations in AI, analytics, and virtual learning environments, EdTech is becoming more efficient, scalable, and inclusive. As North America and other regions continue to advance their digital capabilities, the global EdTech landscape is expected to expand steadily, supporting a more flexible, accessible, and future-ready learning ecosystem.