Europe Bird Food Market Outlook

According to the report by Expert Market Research (EMR), the Europe bird food market attained a value of approximately USD 636.33 million in 2025. Aided by the rising popularity of bird feeding as a recreational activity, increasing awareness regarding wildlife conservation, and the growing adoption of pet birds across the region, the market is projected to further grow at a CAGR of 6.20% between 2026 and 2035, reaching a value of around USD 1161.25 million by 2035.

Bird food comprises a wide range of products such as seeds, grains, suet, nectar, pellets, and formulated mixes designed to meet the nutritional requirements of various bird species. These products are widely used by households, bird enthusiasts, and wildlife organisations to support wild birds as well as domesticated species. Bird food plays a crucial role in maintaining avian health, supporting migration patterns, and enhancing biodiversity, particularly in urban and suburban environments where natural food sources are limited.

Europe Bird Food Market Trends

One of the key trends shaping the Europe bird food market is the growing preference for premium and specialised bird food products. Consumers are increasingly opting for nutrient-rich formulations tailored for specific bird species such as finches, parrots, pigeons, and wild songbirds. These specialised products often contain enhanced vitamins, minerals, and proteins to support bird immunity, feather health, and breeding performance.

Another notable trend is the rising demand for organic and natural bird food. With increasing concerns regarding environmental sustainability and chemical-free products, manufacturers are introducing organic seed blends and preservative-free options. These products appeal to environmentally conscious consumers who seek to provide healthier food choices while minimising ecological impact.

The growing popularity of online retail channels is also transforming the market landscape. E-commerce platforms offer a wide variety of bird food products, convenient home delivery, and subscription-based services, making it easier for consumers to regularly purchase bird feed. This shift towards digital shopping has enabled brands to reach a broader customer base and enhance product visibility.

Drivers of Growth

The increasing awareness about wildlife conservation and biodiversity protection is a major driver of the Europe bird food market. Governments, non-profit organisations, and environmental groups actively promote bird feeding as a means to support avian populations, particularly during harsh winters and migration seasons. This has encouraged households to invest in bird feeders and bird food, driving consistent demand.

The rising ownership of pet birds across Europe is also contributing to market expansion. Birds such as parrots, canaries, budgerigars, and cockatiels are popular pets due to their relatively low maintenance and companionship value. This has increased the consumption of formulated bird food products that cater specifically to domesticated species.

Additionally, urbanisation has reduced natural feeding grounds for birds, increasing dependence on supplemental feeding. As cities expand and green spaces shrink, bird food plays a vital role in sustaining bird populations. This environmental shift has further strengthened the market’s growth prospects.

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Industry Analysis

The Europe bird food market is characterised by the presence of both multinational companies and regional manufacturers offering a diverse product portfolio. The industry includes seed mixes, suet blocks, fat balls, pellets, nectar solutions, and mealworms, catering to different bird species and feeding preferences.

Manufacturers are focusing on product innovation and quality enhancement to gain a competitive edge. The inclusion of fortified nutrients, high-energy blends for winter feeding, and species-specific formulations has become a key strategy. Moreover, companies are investing in sustainable sourcing of seeds and grains to appeal to environmentally conscious consumers.

Retail distribution is dominated by supermarkets, pet specialty stores, garden centres, and online platforms. Garden centres, in particular, play a significant role in bird food sales, as they attract bird enthusiasts seeking feeders, accessories, and expert advice along with feed products.

Europe Bird Food Market Segmentation

The market can be divided based on Product type, Price Range, Bird Type, Distribution Channel and region.

Breakup by Product Type

• Seed
• Feed
• Treats
• Suet
• Others

Breakup by Price Range

• Economical
• Mass
• Premium

Breakup by Bird Type

• Wild Birds
• Caged Birds

Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Pet Speciality Stores
• Drug and Pharmacy Stores
• Multi-Brand Stores
• Online Retailers
• Others

Breakup by Region

• United Kingdom
• Germany
• France
• Italy
• Others

Challenges and Opportunities

Despite strong growth prospects, the Europe bird food market faces certain challenges. Fluctuations in raw material prices, particularly seeds and grains, can impact production costs and profit margins. Weather conditions, agricultural yield variations, and global supply chain disruptions may lead to price volatility.

Another challenge is the increasing competition within the market, with numerous brands offering similar products. This can lead to price pressure and the need for continuous innovation to maintain market share.

However, the market also presents significant opportunities. The growing demand for premium, organic, and eco-friendly bird food products offers manufacturers the chance to differentiate their offerings and command higher price points. Developing biodegradable packaging and sustainably sourced ingredients can further enhance brand appeal.

The expansion of online retail and direct-to-consumer models provides opportunities for companies to strengthen customer relationships and improve brand loyalty. Subscription services, personalised feed recommendations, and educational content can help businesses engage bird enthusiasts more effectively.

Europe Bird Food Market Forecast

Looking ahead, the Europe bird food market is poised for robust growth over the forecast period from 2026 to 2035. The market is expected to benefit from sustained interest in bird feeding, rising pet bird ownership, and increasing environmental awareness. With a projected CAGR of 6.20%, the market is anticipated to reach approximately USD 1161.25 million by 2035.

The continued introduction of innovative and premium products is likely to drive value growth, while expanding online distribution channels will improve market accessibility. Furthermore, government and non-profit initiatives promoting wildlife conservation are expected to support long-term demand.

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