The reverse osmosis point-of-use water treatment systems market is expected to reach USD 5.90 billion by 2030 from USD 4.11 billion in 2025, at a CAGR of 7.5% during the forecast period.  The report provides accurate market outlook in relation to CAGR, market size by value and volume, market shares and reverse osmosis point-of-use water treatment systems market trends & forecast. The reverse osmosis point-of-use water treatment systems market is expected to expand, driven by increasing concerns about tap-water contamination, heightened health and wellness awareness, and growing interest in the application of advanced purification systems.

KEY TAKEAWAYS

• By device, the under-the-sink reverse osmosis systems segment is expected to register the highest CAGR during the forecast period in terms of value.
• By technology, the RO + UV Hybrid segment is projected to grow at the fastest rate from 2025 to 2030.
• By application, the residential segment is projected to be the leading segment in the forecast period.
• Asia Pacific dominated the reverse osmosis point-of-use water treatment systems market, with a share of 73.1% in 2024.
• The market is driven by strategic deals and expansions from leading players such as Coway (South Korea), Kent RO Systems (India), Eureka Forbes (India), A. O. Smith (US), and LG Electronics (South Korea). These companies are focusing on innovative product launches, and expansion into high growth regional markets.

The reverse osmosis point-of-use water treatment systems market is studied in five regions: Asia Pacific, Europe, North America, the Middle East & Africa, and South America. Asia Pacific is the leading region in the reverse osmosis point-of-use water treatment systems market. The Asia Pacific is the most dominant market in the reverse osmosis point-of-use water treatment systems market, driven by high population growth rates, urbanization, and inadequate municipal water infrastructure in India, China, and Southeast Asian countries. With increasing incomes among middle-class individuals and growing health awareness, there is a general demand for the adoption of a reverse osmosis system in residential homes. The presence of key brands and growing distribution channels strengthens the region's dominance.

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The US reverse osmosis point-of-use water treatment systems market is poised for stable growth due to growing concerns about the presence of contaminants in municipal water systems, including PFAS, lead, and microplastics. The strong adoption of under-sink reverse osmosis units in households and commercial sector users, such as restaurants and offices, fully supports the demand. The growth in the market is also supported by regulatory attention to the quality of water and the growing popularity of smart homes.

The reverse osmosis point-of-use water treatment systems market is segmented by device, which includes under-the-sink RO systems, free-standing RO purifiers, counter-top RO units, and other devices. Under-the-sink RO systems are the leading devices, characterized by high levels of purification efficiency, enhanced flow rates, and the possibility of combining multiple stages of filtration. They are small and effective in saving counter space, thus fitting well in the modern kitchen. They are also better in terms of constant on-demand purified water and higher aesthetic integration by the consumers.

The reverse osmosis point-of-use water treatment systems market is segmented by technology, which includes thin-film composite (TFC) RO membranes, cellulose triacetate (CTA) RO membranes, RO + activated carbon hybrid, RO + UV Hybrid, and RO + UF hybrid. Thin-film composite (TFC) RO membranes are the leading technology because they have a higher ability to reject salt, last longer, and operate under a wider variety of feed-water conditions. TFC membranes are more efficient in terms of energy usage and human ability to eliminate dissolved solids than Cellulose Triacetate (CTA) membranes. They are leading because of their longevity and high level of acceptance in residential and commercial applications.

The reverse osmosis point-of-use water treatment systems market is segmented by application, which includes both residential and non-residential uses. Residential uses are increasing because more households are now relying on reverse osmosis systems to address the issues of safety, taste, and odor in tap water. The adoption is motivated by increasing disposable incomes, compact system designs, and increased awareness about waterborne diseases. The need to replace filters frequently and increasing integration in smart homes also offer great recurrent demand in the residential industry.

Reverse Osmosis Point-of-use Water Treatment Systems Comapnies

The major players in the reverse osmosis point-of-use water treatment systems market with a significant global presence are Coway (South Korea), Kent RO Systems (India), Eureka Forbes (India), A. O. Smith (US), and LG Electronics (South Korea), and others covered in the reverse osmosis point-of-use water treatment systems market. The market competitors in the reverse osmosis point-of-use water treatment systems industry are focused on expansions and product launches.

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COWAY is a leading manufacturer of environmentally friendly home appliances, focusing on health and wellness. The company offers a range of products, including water purifiers, air purifiers, bidets, water softeners, mattresses, and other home appliances such as massage chairs and kitchen appliances. The company has operations in countries including Malaysia, the US, South Korea, Europe, Thailand, China, Indonesia, Japan, and Vietnam. 

Kent RO Systems Ltd. is a key player in the reverse osmosis technology and introduced this technology in India. The company’s product portfolio comprises water purifiers, air purifiers, cooking appliances, cookware, home & hygiene products, and vacuum cleaners. It has a single operating segment focused on the sale of water purifiers. Headquartered in Noida, Uttar Pradesh, the company pioneered the introduction of reverse osmosis technology in India and has since evolved into a market leader in water purification and related healthcare solutions. Kent RO Systems Ltd.’s mission is to make the world a healthier and happier place by offering innovative and technologically advanced products. Kent has established a robust global footprint, exporting products to over 40 countries across the Asia Pacific, the Middle East, Africa, Europe, and North and Central America. The company operates advanced manufacturing facilities in India. 

Eureka Forbes was established in 1982 as a collaboration between Forbes and Campbell (a Tata Group company) and Electrolux from Sweden. It operates more than 150 Customer Response Centers in over 120 cities and towns throughout India. The company’s offerings include water purifiers, vacuum cleaners, air filters, water solutions, service, and annual maintenance contracts (AMC). Its products have successfully reached over 1,500 cities and towns. Additionally, it has a presence in 40 international markets, in addition to its extensive presence in India. The company utilizes retail, institutional, and e-commerce channels, an innovative franchise business partner network, a rural channel, and one of India's most comprehensive service networks. It is well-known for its award-winning Aquaguard water purifier brand. In 2021, Eureka Forbes was acquired by Advent International, a global private equity investor. 

LG Electronics, headquartered in Seoul, South Korea, is one of the world’s leading multinational conglomerates. The company offers a range of products and services, including home appliances, air solutions, home entertainment, mobility solutions, and business solutions.

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LG Electronics is divided into several reporting segments: Home Appliance & Air Solution (H&A), Home Entertainment (HE), Vehicle Component Solutions (VS), Business Solutions (BS), LG Innotek Co., Ltd., and its subsidiaries (Innotek), as well as Others. The company operates more than 142 subsidiaries across various geographic regions, including Korea, America, Asia & Africa, and Europe. Within the Home Appliance & Air Solution segment, LG Electronics offers point-of-use water treatment products. The company is also recognized as a global leader in TVs, audio systems, monitors, and home entertainment products. 

A.O. Smith is a prominent manufacturer of water heaters and boilers for both residential and commercial use, as well as heat pumps, tanks, and water treatment solutions. The company operates in two main segments: North America and the Rest of the World. Its water treatment offerings include point-of-entry softeners, filtration systems, and point-of-use carbon and reverse osmosis devices. These products are designed for residential applications and commercial establishments, including restaurants, schools, and offices. Based in the US, the company has a global presence with operations in North America, Europe, the Asia Pacific, and the Middle East. It employs around 12,700 people across its facilities in the US, Canada, China, India, Mexico, the Netherlands, the UK, and Vietnam.