Women’s Health And Beauty Supplements Market Summary

The global women’s health and beauty supplements market size was estimated at USD 57.42 billion in 2024 and is projected to reach USD 77.46 billion by 2030, growing at a CAGR of 5.25% from 2025 to 2030. This growth is largely driven by the increasing number of health-conscious consumers who are becoming more aware of the importance of preventive healthcare and daily nutritional support. Women across different age groups are adopting supplements to maintain overall wellness, enhance beauty, support hormonal balance, and prevent nutrient deficiencies, contributing significantly to steady market expansion.

In addition, rising nutritional deficiencies among women, growing accessibility of supplements, and the increasing presence of distribution channels such as pharmacies, online platforms, specialty stores, and supermarkets are further supporting market growth. Major brands are also introducing aggressive advertising and promotional strategies to attract female consumers and encourage regular supplement intake. Furthermore, continuous R&D initiatives focused on creating advanced, science-backed formulations with minimal side effects are contributing to the development of innovative products that appeal to a wider consumer base.

Key Market Trends & Insights

• Asia Pacific women’s health and beauty supplements market dominated with the largest revenue share in 2024, supported by strong consumer demand, expanding retail networks, and rising disposable incomes.
• China women’s health and beauty supplements market is expected to grow significantly due to increasing urbanization, rising health awareness, and the growing popularity of e-commerce platforms.
• By product, the vitamins segment held the largest revenue share of 35.68% in 2024, driven by high demand for multivitamins, vitamin D, and vitamin B-complex supplements.
• Based on age group, the 31-50 segment held the largest revenue share of 39.41% in 2024, as women in this age range increasingly seek nutritional support for hormonal health, energy, and skin nourishment.
• By consumer group, general women’s health dominated the segment with a 30.33% share in 2024, reflecting broad usage for overall wellness and preventive healthcare.

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Market Size & Forecast

• 2024 Market Size: USD 57.42 Billion
• 2030 Projected Market Size: USD 77.46 Billion
• CAGR (2025-2030): 5.25%
• Asia Pacific: Largest market in 2024

Key Companies & Market Share Insights

The following are the leading companies in the women’s health and beauty supplements market. These companies collectively hold the largest market share and dictate industry trends.

Key Players

• Herbalife International of America, Inc.
• GNC Holdings, Inc
• Amway Corporation
• Suntory Holdings Limited
• Pharmavite LLC
• Blackmores
• Vitabiotics Ltd.
• Asahi Group Holdings, Ltd
• USANA Health Sciences, Inc.
• Nu Skin Enterprise, Inc.
• Unilab, Inc.
• The Himalaya Drug Company
• Vita Life Sciences
• Standard Foods Corporation
• Garden of Life (Nestlé)

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Conclusion

The women’s health and beauty supplements market is expected to experience sustained growth as awareness of preventive healthcare, balanced nutrition, and beauty-from-within concepts continues to rise globally. Increased accessibility of supplements, widespread digital marketing, and expanding retail distribution further support consumer engagement. With ongoing R&D leading to safer and more effective formulations, brands are meeting the diverse health needs of women across all age groups. Asia Pacific’s strong dominance and China’s rapid growth highlight the region’s rising health consciousness. As demand for convenient, science-based wellness solutions increases, the market will continue to expand and evolve with shifting consumer preferences.